Theirs a nice prediction on design specifically,
Procter & Gamble North America's Ted Woehrle, marketing VP, conveyed his excitement about mobile's potential to reach consumers on a more intimate level. Woehrle's also jazzed about design. P&G, he said, is "trying to create a culture of design beyond just packaging." It's moving design into the entire scope of user experience with the company's products, from in-store displays to how products and packages perform when they're actually used.
and this idea tickled me somewhat and isn't to far out considering i saw a self service point at a service station last week where you could order your burger king from a machine and pick it up after you've been to the loo and browsed the over priced newsagent and camping chair stand.
Notably, Vernon Irvin, XM Satellite Radio's CMO, said his company is starting to play with the idea of recommending choices to the consumer. As an example, he cited the radios (which in the future will boast graphical color displays) could become devices that will point out the nearest Starbucks and perhaps even preorder your latte so it would be ready for you to pick up during your commute.
I've also been mulling over the idea of branding in virtual worlds, it seems old hat already.
Although there's nothing inherently wrong with the move, it's hardly forward-thinking to be the umpteenth brand to launch a presence in Second Life.
I'm still not convinced that we'll all be living in the bastard child of the matrix and the Sims in ten years time, but i do think that with vast amounts of global social networking and a brand savvy public, means brands will have to use a different strategy to reach their consumers.
The point the article makes about "addicting" brands that feed directly into neuro implant is very scary, but what if a brand could evoke a feeling? "I wear these clothes because they make me feel good... no they really do" What if it could work the other way and the brands you wear could evoke feelings in other people essentially getting them hooked.
I also found two articles on the Blake project blog.
One summarises how a successful brand should work in bullet point, knowing very little about branding this will be a very useful resource for me!
The Future of branding<>
The Other Article goes into what NOT to do
12 Causes of Bad Brand Advertising
You know the more i look into all these idea for branding in the future the more i think i'll absolutely hate it. The invasion of privacy the constant pestering, the manipulation. Hand in hand with this do you think someone could create a real life spam filter and popup blocker?
With all the scare mongering about the BBC seems to be at the forefront.
Autonomous technology, transparent privacy, Eco terrorism, and an apathetic society detached from the realities of real life!
OH MY!
tj -x-
No comments:
Post a Comment