I've used this project as an excuse to watch a few scifi flicks, minority report and Robocop have some, if not very tongue in cheek examples, I don't think it was really necessary to watch the straight to DVD 3rd installment of starship troopers. would you like to know more?
Ack You tube is down, will post videos later...
The Robocop adverts are a bit dated to be honest but i do like their tongue in cheek vision of a dystopian future.
The minority report branding examples are very inspirational and re-enforce my previous research. The idea that the brand has is part of the immersive world, a pier within the society that the consumer interacts with. On a side note, Phillip K dick (who wrote the short story the film was based on and other cult scifi fiction; such as do androids dream of electric sheep [Bladerunner] and scanner darkly) was a very imaginative writer, and came up with some very scary visions of the future (if not alittle narcotically paranoid), of global corporations. I'd love to re-read some of his work for this project, but I think i've done waaaay to much research already and really need to get down to some visuals.
I think i'm at the stage where i understand branding to a certain degree, enough to start drawing up some designs. All I need now is a brand...
tj -x-
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